- Deciding on the name the world would call them. One of the confusing aspects of their brand was that some called them RGI, others Realty Growth, Inc. or just Realty Growth. Through our process, RGI became their name.
- Creating a brand that all of their agents could get behind with a clear and consistent brand message.
- Developed the tools that tell their story: we built their brand elements, designed and developed their new website, created sales collateral, presentations and new signage.
RGI is a privately owned, full service commercial real estate company located in Rochester, Minnesota. Founded in 1978, they pride themselves on building strong relationships with their clients through a personalized level of service.
RGI + White Space
With a confusing and fragmented brand, RGI looked to rebrand and build consistency in their brand execution for the company and its agents. They had a mix match of logos, colors and signage, all in a randomness that confused their message.
We helped them quiet the chaos of their brand by: