UMR - Recoding the DNA of Learning
The University of Minnesota Rochester (UMR) is a campus of the University of Minnesota System. UMR offers distinctive health sciences and biosciences education to prepare students for a broad spectrum of current and emerging careers. Uniquely located in the heart of downtown Rochester, MN, UMR is not your typical University Campus.
UMR + White Space
UMR was engaged with one of Minnesota’s seasoned agencies to undergo a new marketing awareness campaign to drive community awareness and student engagement. The agency was able to connect on the campaign’s theme: Recoding the DNA of Learning, although they were not able to execute a sound strategy that fit UMR’s vision. As such, UMR turned to White Space to bring their campaign to life.
Our team took their overall theme and ran with it. We were able to bring their vision to life through new strategies and designs that targeted the appropriate customer – downtown employees, residents, patients and visitors. Everything from elevator wraps, skyway and subway advertising, to window displays in prominent walking areas within downtown. Everything you went, you were surrounded by UMR’s awareness campaign.
“UMR began our Brand campaign work with a metro based company, but once the campaign theme was established, we wanted to work with a company that better understood our desire for a non-traditional brand campaign. White Space developed a strong creative identity for the campaign and secured placement and strategy to ensure the campaign remains fresh throughout its life-cycle. We have received many compliments on the strength of the campaign and are very pleased with the work that was accomplished.” says Sarah Oslund, Director of Communications and Public Relations